Bringing a spark of color back to the world, one design at a time.
Based in Sydney, open to roles
Art Director, UX/UI Designer & Advertiser
I'm Felipe, a designer with 8 years of experience in art direction, UX/UI and social media. I've worked on brands like Stellantis (Jeep, RAM, Dodge and Alfa Romeo), Capel and Banco Santander, turning briefs into graphic pieces, content and digital experiences. After a break to travel and live in Germany and Denmark, I'm back to design from Australia.
My expertise includes:
Redesign of a car rental website in Chiloé, focused on visual improvement and basic usability principles. It included updated content, a clearer visual identity, contextual imagery, a new FAQ module and a direct contact channel to make renting easier.
Heuristic evaluation and usability audit of the Census 2024 website, including web analysis, usability testing and the SUS scale.
Initial review of the Carnes A Punto and Carnes a Domicilio websites to identify opportunities to improve navigation, content and architecture. It gathers key observations, competitor best practices and visual recommendations.
Art director and graphic producer for the social media content of Capel Pisco, at the agency Dittborn & Unzueta, Chile.
Art director and graphic producer for the social media content of CapelSour, Capel's cocktail line, at the agency Dittborn & Unzueta, Chile.
Art director and graphic producer on the social media of Stellantis brands in Chile (RAM, Dodge, Jeep and Alfa Romeo), at the agency Dittborn & Unzueta.
Experience
Dittborn & Unzueta (Laika)
Gentuza
Wolf BCPP
Education & certifications
Desafío Latam
Desafío Latam
Universidad Diego Portales
Figma
Photoshop
Illustrator
After Effects
Premiere
Lightroom
Claude
HTML
CSS
JavaScript
React
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